CollaborationsOmnichannel Paid Social
Art Direction Gif + Animations Product Display Modules
Resume
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Coldwater Creek. - Remote
DIGITAL DESIGNER, Freelance | 2025 - Current
Independent part-time freelance graphic designer working on ongoing site and email projects with weekly asset deliveries.
Levi Strauss & Co. - Remote
DIGITAL DESIGNER, Contract | 2025
Work as a full-time contract graphic designer across eComm digital assets such as site, app, and email. Collaborate with a team of designers, copywriters, and marketing.
Nuuly (Urban Outfitters) - Philadelphia
SENIOR DESIGN MANAGER | 2024
DESIGN MANAGER | 2021
Managed and cultivated design team's long-term growth and implemented organizational systems to streamline collaboration across departments. Led the design, execution, and delivery of creative projects while partnering with cross-channel teams to improve the customer experience.
- Improved the customer experience through a series of A/B tests which boosted app engagement and led to a higher number of subscribers.
- Partnered with Creative Ops and CRM to add additional QA touch points which led to decreased feedback and resulted in a smoother deployment process between teams.
- Set up meetings and developed checkpoints with immediate team members to keep work progress on track.
TJX Co. - Boston
SENIOR DIGITAL ART DIRECTOR | 2020 - 2021
Brought the team up to speed on digital standards and updated ways of working to promote efficiencies
in workflow. Weekly projects included monthly site refreshes, social media, and email.
- Optimized workflows and standards led to a 25% increase in designer bandwidth, allowing the team to increase productivity, which positively impacted the marketing funnel.
- Fostered strong partnerships across the organization led to clearer goals enabling the team to work faster, with greater accuracy and see the impact of their work more directly.
Coldwater Creek - Boston
ASSOCIATE CREATIVE DIRECTOR, DIGITAL | 2020
DIGITAL ART DIRECTOR | 2019
Identified seasonal asset needs across omni-channel work. Concepted digital ideas and designs along side retail. Streamlined and implemented new processes and ways of working across teams. Managed a team of full-time and ongoing freelance.
- Partnered with Project Management to streamline a retail-first shoot process to support digital channel needs concurrently, leading to a decrease in shoot requirements and cost reduction.
- Introduced new Photoshop tools to the design team which allowed for a 25% increase in designer efficiency and opened up bandwidth.
Levi Strauss & Co. - San Francisco
SENIOR DIGITAL DESIGNER, GLOBAL | 2018
DIGITAL DESIGNER, GLOBAL | 2015
Worked as eComm designer and art director, collaborating closely with marketing, copywriters, production and stylists. Onboarded new team members and handled projects start to finish: concept development, on-set, image selects, retouching, layout design, final delivery and VQA.
- Work closely with CRM metrics to improve overall reach and consumer engagement which led to incremental positive change YOY.
- Collaborated with Project Management as a test user for the company-wide implementation of WorkFront. Gave feedback which led to streamlined processes, timelines and user experiences.
///////// S K I L L S /////////////////////////
| Adobe Creative Suite, Figma, Airtable, Asana, Monday, Contentful, DAM, Keynote, G Suite, Microsoft Office, Microsoft Teams, Slack, Frame.io, A/B testing and implementation, CMS management, Chat-GPT. Experience in creative content planning and process building. Outstanding attention to detail and highly process driven. Strong sense of urgency. Exceptional leadership and organizational skills. |
/////// C E R T I F I C A T I O N S /////////////////////////
CSM (Certified Scrum Master), Scrum Alliance, no 001698124
Asana Foundations Certificate, Asana, no 121168694
/////// S C H O O L /////////////////////////
New England School of Art & Design at Suffolk University
BFA Graphic Design